TL;DR: The Connecticut Data Privacy Act (CTDPA), effective from July 1, 2023, aligns Connecticut with other U.S. states that have introduced their own data privacy laws due to the absence of a federal standard.
Privacy-first marketing is a marketing approach that prioritizes user privacy by collecting only necessary data, being transparent and upfront with consumers, obtaining explicit consent, using privacy-preserving technologies, partnering with privacy-focused vendors, prioritizing first-party and zero-party data over third-party data, and making privacy a key brand value.
